Or is it a brilliant below-the-line grassroots-level marketing strategy to wean the average man-on-the-street away from competing bands? If yes, what's next?
Van Halen vada pao?
Pink Floyd pani puri? or Bon Jovi bhelpuri?
Kid Rock Kathi rolls?
Music may be food for the soul, but looks like food is becoming the soul for music as well.