Music is passe. Coconuts Rock!! Welcome to Deep Purple Daab. Or is it a brilliant below-the-line grassroots-level marketing strategy to wean the average man-on-the-street away from competing bands? If yes, what's next?
Van Halen vada pao?
Scorpions sandwiches?
Pink Floyd pani puri? or Bon Jovi bhelpuri?
Kid Rock Kathi rolls?
Music may be food for the soul, but looks like food is becoming the soul for music as well.
